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Stage a spec home the day drywall comes off — about 15 seconds per photo, builder marketing in hand before the punch list is done.
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Used by 200+ builders and new-home sales offices
Edensign output is accepted by every major US MLS and works for both builder marketing and individual spec-home listings.
Why Builders + New-Home Agents Choose Edensign
Builders close on a spec home 6–10 weeks after drywall is up. Edensign stages those empty rooms in 15 seconds — the listing photos are ready before the trim carpenter is done. No waiting on a physical staging vendor to schedule.
The New Construction style pack defaults to "model-home transitional" — neutral palette, builder-grade scale, broadly appealing furniture that doesn't out-style the home. Buyers see the floor plan, not the staging.
A 40-unit development needs consistent marketing across every unit. Edensign's multi-view feature keeps the design language identical across every spec home in the same release — no buyer comparison-shopping spots different staging styles between models.
Workflow Integration
New-construction shoots happen at the "drywall + flooring" milestone — usually 6–10 weeks before close. Empty rooms, fresh paint, no construction debris in frame.
Defaults to model-home transitional. For luxury new construction (>$1.5M), swap to Editorial Contemporary. For starter spec homes, swap to Modern Farmhouse.
Output is standard JPG/PNG at original resolution. Slot into MLS pre-listing, builder website, sales-center brochure, and social — all from the same file, all at the same time.
Use Cases
From a pre-construction render to a just-completed spec home, all on the same product.
Stage the day drywall and trim are done — listing live by Friday.
Stage one model home, replicate across every unit in the phase.
Stage island, counter stools, and decor on a builder-grade kitchen.
Stage the upgrade-tier finish package to justify the premium.
Pre-construction: render the home onto the empty lot for pre-sale marketing.
Print-resolution staging for the on-site sales-center brochure.
builders + new-home agents on Edensign
Our builder ships 220 spec homes a year across DFW. We used to wait six weeks for the model-home staging vendor; now Edensign stages every unit the week drywall comes off. Sales-center brochure goes to print the same week. We close on average 11 days earlier per unit — that adds up across 220 sales.
Brendon T.
VP of Marketing, DFW production builder
Custom-home pre-construction marketing is brutal — buyers can't visualize what doesn't exist yet. Edensign's House Rendering lets me show a buyer the lot with their chosen elevation in 15 seconds, then I pair it with an interior render from the plans. Two of my last five customs sold off the rendering alone, before we broke ground.
Marcia O.
Custom Builder, Charleston, SC
Florida pre-sale phases run 9–14 months ahead of close. I need lot renderings and interior renderings from the floor plans — Edensign delivered the whole pre-sale marketing package in under a day. Sales center opened with everything dialed in; we hit 70% under contract by completion.
Felix M.
Sales Director, Naples, FL development
Our builder ships 220 spec homes a year across DFW. We used to wait six weeks for the model-home staging vendor; now Edensign stages every unit the week drywall comes off. Sales-center brochure goes to print the same week. We close on average 11 days earlier per unit — that adds up across 220 sales.
Brendon T.
VP of Marketing, DFW production builder
Custom-home pre-construction marketing is brutal — buyers can't visualize what doesn't exist yet. Edensign's House Rendering lets me show a buyer the lot with their chosen elevation in 15 seconds, then I pair it with an interior render from the plans. Two of my last five customs sold off the rendering alone, before we broke ground.
Marcia O.
Custom Builder, Charleston, SC
Florida pre-sale phases run 9–14 months ahead of close. I need lot renderings and interior renderings from the floor plans — Edensign delivered the whole pre-sale marketing package in under a day. Sales center opened with everything dialed in; we hit 70% under contract by completion.
Felix M.
Sales Director, Naples, FL development
Pricing for Builders + New-Home Agents
Individual spec-home agents land on Professional. Multi-phase developments go Premium with per-development pricing.
Starter
$20 USD / mo
180 photos / year · billed annually
Great for real estate agents testing virtual staging.
Pro
$45 USD / mo
600 photos / year · billed annually
Designed for active realtors and photographers with consistent listings.
Premium
$117 USD / mo
1800 photos / year · billed annually
Tailored for brokerages and real estate teams with high-volume needs.
Yes — Edensign's House Rendering tool composites a photorealistic home onto a vacant-lot photograph. Useful for pre-sale phases where the model home is not yet on-site. Pair it with interior renders generated from the architectural plans for a complete pre-sale marketing package.
Most builders stage one model home, then replicate the same style pack and palette across every unit in the same release. Multi-view consistency means every spec home in Phase 1 looks designed by the same team — even though the actual staging is rendered on a per-unit basis.
Yes. Edensign reads the floor, cabinetry, and trim package from the input photo and selects furniture that complements rather than fights the finishes. Builder-grade oak floors get neutral transitional staging; upgrade-tier herringbone gets editorial contemporary.
Yes. Output dimensions match input — if you upload a 24MP architectural shot, the staged output is also 24MP. Suitable for the 12×18 brochure spread, the sales-center wall print, the trade-show banner, and the MLS feed.
For true pre-construction (just plans + lot), pair House Rendering (lot + home composite) with architectural renderings generated from the floor plans. Once drywall is up, switch to standard interior staging on the actual built-out rooms. Both run on the same product.
Yes — custom-home builders use Edensign for pre-construction marketing (lot + planned home composite), as-built listing photos, and "buyer reference" imagery in the upgrade-selection meeting. Same product, different deliverable per stage of the build.
Yes. Premium and enterprise plans include team accounts — every on-site sales agent has their own login and queue, the builder pays centralized billing. Useful for multi-phase developments with a rotating sales team.
Yes. All major US MLSs accept virtually staged photos on new construction with the standard 'Virtually Staged' caption. Some MLSs require a parallel un-staged photo of the same room; Edensign delivers both files as part of the standard output.
Same product underneath — different scale, styling, and use-case mix.
Start staging in seconds. No credit card. No design skills.
Drag & drop your listing photo here
Supports JPG, PNG, WebP, AVIF, HEIC
Disclosure. New-construction, spec-home, and builder-marketing terminology used on this page describes common US homebuilding categories. Edensign is independent. Virtual-staging disclosure requirements vary by MLS and are the listing agent or builder's responsibility.